Services

Ads, automation and the setup behind both.

Five services. One team. Every lead followed to the door.

02 · Automation

If it's repetitive, we automate it.

Lead follow-up first. Then reporting, hand-offs and admin. Your team does only the work that needs a human.

What you get

  • Lead automation: every lead from ads, website, DMs and referrals in one CRM, routed to the right person or location
  • Follow-up: an instant text and email, then a multi-day sequence by text, email and DM until they book
  • Reporting: dashboards and summaries that update themselves
  • Hand-offs: forms, CRM, booking and sales tools passing data on their own
  • AI help: AI-assisted follow-up and DM replies
  • Staff tasks: call tasks and alerts only when a human is needed

How we work

  1. Map how leads and work move today.
  2. Find the leaks and the manual steps.
  3. Automate it, one step at a time.
  4. Train your team with simple SOPs.

What we need from you

  • Access to your CRM, forms and booking software
  • A contact at your front desk or sales team
  • Your current process, even if it's "we call when we can"

Tools we use

  • LeadSigma (AI follow-up)
  • ManyChat (DM automation)
  • HubSpot
  • Pabbly Connect
  • Zapier
  • Or what you already use

B2B too. Sajid built lead automation for Staples Advantage, Staples' B2B business.

03 · Software setup & onboarding

You bought the software. Nobody set it up.

CRMs, booking systems, lead tools, ad accounts. We set them up properly, connect them and train your team. No IT department required.

What you get

  • The right tool picked, or the one you have made to work
  • Full setup: users, pipelines, fields, calendars, services, providers
  • Your tools connected, so data moves on its own
  • Ad and business accounts done right: Meta Business Manager, verification, billing, access
  • Staff training and simple SOPs
  • One point of contact with your software vendors

How we work

  1. Audit what you have and what you pay for.
  2. Choose or confirm the tools.
  3. Set up, connect, test.
  4. Train your team. Hand over the SOPs.

What we need from you

  • Admin logins or invites for each tool
  • Who on your team uses what
  • A go-live date that works for your team

What we set up

  • CRMs
  • Online booking
  • Lead management tools
  • Meta Business Manager
  • Google Workspace
  • Shopify
  • Automation platforms

Done at scale: a lead platform rolled out across five locations, and online booking set up for two, with SOPs for staff.

04 · Content, with Mikhow Media

Shot by filmmakers. Picked by data.

Our content partner is Mikhow Media, the Toronto studio led by videographer Jason Mikhow. We've worked together since 2018. He shoots. We decide what gets scaled, based on what the ads say.

What you get

  • Short-form video for ads and social: Reels, TikToks, Stories
  • Photos and carousels
  • Brand and launch videos, product films, founder stories
  • Event and activation coverage
  • Monthly social content
  • Creative briefs and scripts written from ad data

How we work together

  1. We read the ad data: which hooks and formats win.
  2. We brief the shoot.
  3. Mikhow Media shoots and edits.
  4. We test it in ads and scale the winners.

What we need from you

  • A shoot day that works for you
  • Access to your space, team or product
  • Brand guidelines, if you have them

For one client, real customer-story videos cut cost per lead about 3x versus polished brand intros.

Mikhow Media's event and brand credits include Warner Bros., Patrón, Samsung, Hendrick's Gin, Nuit Blanche Toronto and FIFA Fan Festival Toronto.

Book us together on one call, or work with just one of us.

See Mikhow Media's work

05 · Measurement, testing & analysis

Tested, not guessed.

We count customers, not clicks. Then we test our way to more of them.

What you get

  • Tracking you can trust: GA4, pixels, conversions and CRM data that agree
  • One dashboard that reports cost per customer, not just cost per click
  • A testing plan: creative, audience, offer and geo tests, every month
  • Bigger studies when budgets allow: brand lift, conversion lift, geo lift, foot traffic
  • Monthly analysis: what happened, why, and the next decision

How we work

  1. Audit the tracking. Fix what's broken.
  2. Agree on the few numbers that matter.
  3. Test one thing at a time, with a clear winner rule.
  4. Turn every result into a decision.

What we need from you

  • Access to GA4, Tag Manager and your website
  • Your CRM or sales data, even a spreadsheet
  • What a customer is worth to you, roughly

Proof

  • Customer-story video vs. brand intro: ~3x lower cost per lead
  • 385 bookings checked against the client's records
  • Testing programs for Staples and Bath & Body Works (Sajid)

See the tests

Built into everything

Strategy comes first.

Strategy & brand

Say the right thing first.

Positioning, offers, creative direction and go-to-market. The thinking that makes ads worth running, from a decade of agency work on brands and launches. Included in every retainer, or as consulting on its own.

Pricing

Retainers from $3,500 a month.

Media, automation, consulting or analysis. Six-month starting term. Ad spend is separate and goes straight to the platforms, from $1K a month. Your exact plan comes after a 30-minute call.

  • A senior strategist on your account
  • Weekly optimization
  • A monthly report and review call
  • Your accounts and data stay in your name

Content with Mikhow Media is quoted per project. Request a content quote.

Book a free 30-minute call

Straight answers

Before you ask.

What's the minimum budget?

Retainers start at $3,500 a month for media, automation, consulting or analysis, with an initial six-month term. Ad spend starts at $1,000 a month and is paid directly to the ad platforms. Content is quoted per project.

Is there a contract?

Yes. Retainers start with a six-month term. That's enough time to test, learn and scale what works.

What can you automate?

Lead follow-up first: instant texts and emails, multi-day sequences, DM replies and booking reminders. Then reporting, hand-offs between tools, staff tasks and routine admin. If a step is repetitive and rule-based, it can usually be automated.

Can you just set up our software?

Yes. Software setup and onboarding can be a project on its own: we set up your CRM, booking system or lead tools, connect them and train your team.

Who makes the content?

Our content partner Mikhow Media, a Toronto studio led by videographer Jason Mikhow. We brief the shoot from ad data, Mikhow Media shoots and edits, and we test and scale what works.

Do you need access to my ad accounts?

Yes, as a partner or admin. Your accounts stay in your name. If you don't have accounts yet, we set them up in your name.

How fast will I see results?

Follow-up fixes can help right away, because leads you already get stop going cold. Ads take a few weeks of testing to find what works. We set realistic targets on the first call.

Do you work with my existing tools?

Usually, yes. We work with HubSpot, LeadSigma, ManyChat, Pabbly Connect, Zapier, Shopify and most booking tools. If something isn't working for you, we'll say so and suggest a better fit.

See where your leads are leaking.

Book a free 30-minute call See the results

Free 30-minute call. No pitch deck.

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